Focus Groups: Theory and Practice

Editor : David W. Stewart, Editor : Dennis W. Rook, Editor : Prem N. Shamdasani

Focus Groups: Theory and Practice

Book Details

  • Publisher : Sage
  • Published : 2006
  • Category :
    Group Psychotherapy
  • Category 2 :
  • Catalogue No : 23972
  • ISBN 13 : 9780761925835
  • ISBN 10 : 076192583X
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Stressing the unique interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this updated edition of "Focus Groups" provides a systematic treatment of focus group interviews within the context of social science research and theory. "Focus Groups" also brings together the substantial literature on group processes and the analysis of qualitative data.

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