Social: Why Our Brains are Wired to Connect

Author(s) : Matthew D. Lieberman

Social: Why Our Brains are Wired to Connect

Book Details

  • Publisher : Oxford U.P.
  • Published : July 2015
  • Cover : Paperback
  • Pages : 384
  • Category :
    Popular Psychology
  • Category 2 :
    Neuroscience
  • Catalogue No : 95035
  • ISBN 13 : 9780198743811
  • ISBN 10 : 0198743815
Paperback
£12.99
In stock, despatched within 24 hours
Free delivery worldwide
Add to basket
Add to wishlist
Email

There are currently no reviews
Be the first to review

Leave a review

Why are we influenced by the behaviour of complete strangers? Why does the brain register similar pleasure when I perceive something as 'fair' or when I eat chocolate? Why can we be so profoundly hurt by bereavement? What are the evolutionary benefits of these traits? The young discipline of 'social cognitive neuroscience' has been exploring this fascinating interface between brain science and human behaviour since the late 1990s. Now one of its founding pioneers, Matthew D. Lieberman, presents the discoveries that he and fellow researchers have made. Using fMRI scanning and a range of other techniques, they have been able to see that the brain responds to social pain and pleasure the same way as physical pain and pleasure; and that unbeknown to ourselves, we are constantly 'mindreading' other people so that we can fit in with them. It is clear that our brains are designed respond to and be influenced by others. For good evolutionary reasons, he argues, we are wired to be social. The implications are numerous and profound. Do we have to rethink what we understand by identity, and free will? How can managers improve the way their teams relate and perform? Could we organize large social institutions in ways that would work far better? And could there be whole new methods of education?

Customer Reviews

Our customers have not yet reviewed this title. Be the first add your own review for this title.

Sign up for our new titles email   Sign up to our postal mailing list   Sign up for postal updates