Developing Creativity in Organizations

Explores ways of encouraging creativity, by looking at the individual, groups and teams, and then how this can be carried through to organizational level. Case studies and examples are used to show how innovation at work has its root in the creative development of all staff members. With the use of case studies and examples this book shows how innovation at work has its roots in the creative development of all staff members. This book will show how companies gain competitive advantage by introducing an innovative culture in the organization. 160