Brain Bugs: How the Brain's Flaws Shape Our Lives

Author(s) : Dean Buonomano

Brain Bugs: How the Brain's Flaws Shape Our Lives

Book Details

  • Publisher : W.W.Norton
  • Published : 2012
  • Cover : Paperback
  • Pages : 320
  • Category :
    Neuroscience
  • Catalogue No : 33670
  • ISBN 13 : 9780393342222
  • ISBN 10 : 9780393342
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The human brain is more beautiful and complex than anything we could ever build but it's far from perfect. Our memory is unreliable; we can't multiply large sums in our heads; advertising manipulates our judgment; we tend to distrust people who are different from us; supernatural beliefs are hard to shake and we prefer instant gratification to long-term gain. Dean Buonomano illuminates the causes and consequences of these "bugs" in terms of the brain's innermost workings and their evolutionary purposes. He then goes a step further, examining how our brains function - and malfunction - in the digital, predator-free, information-saturated, special effects-addled world that we have built for ourselves. Along the way, this lively, surprising tour of mental glitches and how they arise gives us the tools to hone our cognitive strengths while recognising our inherent weaknesses.

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