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What You Don't Know You Know: Our Hidden Motives in Life, Business, and Everything Else

Author(s) : Ken Eisold

Reviews and Endorsements

'What You Don't Know You Know makes the eye-opening case that the unconscious is everywhere. It underpins every moment of our existence, just as much in the social arena as in individual life. Citing myriad compelling contemporary examples, Kenneth Eisold urges us to see that, if we intend to preserve our freedom - our freedom to think and feel, yes, but also our political and economic freedom - we must acknowledge the power and ubiquity of what we don't know we know. I'm convinced that he's right. His book is a must-read.'
- Donnel B. Stern, Ph.D., author of Unformulated Experience and Partners in Thought

'Ken Eisold's book is a bold undertaking. He takes the unconscious, which for too long has been relegated to the couch, and shows how it permeates language, cognition, organizational life and politics. This rediscovered unconscious will increasingly shape our day-to-day experience as the speed of change, and the unpredictable evolution of our own institutions, increase both felt risks as well as opportunities. This book is the beginning of our collective study of what Ken calls the "new unconscious." Read it!'
- Larry Hirschhorn, Ph.D. and Principal, CFAR, Inc.